Appointment of Louis-Marie Chevalier, Director of PSA Retail France


From January 1, 2021, Louis-Marie Chevalier is appointed Director of PSA Retail France. He will report to Anne Abboud, Senior Vice President of PSA Retail. He succeeded Eric Basset who leaves the group for personal reason.

A graduate of the ESCP and the IEP of Aix-en-Provence, Louis-Marie Chevalier has an experience in the automotive trade field acquired in groupe PSA. Heretofore, he was Director of PSA Retail Business Paris, the BtoB sales structure of PSA Retail France.

He previously held several trade positions in groupe PSA. He was successively Head of Marketing in Regional Direction, then Zone Manager, and finally Director of Citroën Branch in Saint-Etienne. He complements this very good knowledge of the French automotive trade market with international experiences as Regional Manager for countries in Central and Northern Europe.

He is appointed Director of PSA Retail France effective January 1, 2021.

PSA Retail France, with nearly 4000 employees specializing in the sale of new vehicles, the sale of used vehicles, the After-Sales and the Rent, operating in more than a hundred commercial addresses, in the largest cities of France and distributing the brands Peugeot, Citroën, DS Automobiles and Opel.


Anne Abboud, Senior Vice President PSA Retail said: "Louis-Marie Chevalier has all the qualities to take over the responsibility for PSA Retail France. It will have to continue the transformation of our automotive distribution and maintenance activities, accelerate their digitalization and the energy transition. I thank Eric Basset for his action at the head of PSA Retail France".


Media contact : Marc Bocqué – +33 6 80 21 87